Understanding Consumer Choice 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Gordon Foxall 作者

Palgrave Macmillan

译者

2005-06-04 出版日期

320 页数

USD 125.00 价格

Hardcover

丛书系列

9781403914927 图书编码

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发表于2024-12-29

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Understanding Consumer Choice 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Understanding Consumer Choice 在线电子书图书描述

This book examines two broad perspectives on consumer behavior, that which emphasizes its inner causes such as attitudes and intentions, and that which emphasizes the situational influences that shape it. While marketing and consumer research have well-developed theories that derive from the first, social cognitive, approach, there is little theory-development that relates choice to its environmental causes. The revised and updated edition differs from the first edition by integrating the question of attitude-behavior consistency with the two perspectives on consumer choice.

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