Spain: a country that calls so many famed artists Picasso, Dali, Goya, Miro, to name only four its own. Yet, the reputation of its graphic designers has never been fully recognized by the international design community, until now. Pioneers of Spanish Graphic Design establishes, once and for all, the legacy of 15 ground-breaking Spanish graphic designers working between 1939 and 1975. While that historical era in Spain was one of economic and political isolation, these designers elevated the daily grind of commercial graphic design work to the level of true inspiration, altering the visual culture of post-war Spain. Showcasing the work of Josep Artigas, Alexandre Circi Pellicer, Amand Domenech, Elias & Santamarina, Jordi Fornas, Fermin Garbayo, Daniel Gil, Richard Giralt Mircale, Ernest Moradell, Antoni Morillas, Joan Pedragosa, Josep Pla- Narbona, Manolo Prieto, Julian Santamarina, Tomas Vellve, every chapter in Pioneers is adorned with the work of these designers posters, book covers, album sleeves, logotypes and packaging as well as commissioned appreciations of their work penned by contemporary Spanish designers and writers. Compiled by Emilio Gil, who contacted the designers, their families and sorted through mountains of archives, Pioneers fills in a historical gap that speaks volumes about how these designers influenced Spanish, and international, visual culture, by being cutting-edge without trying to be cutting edge.
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