Three Clicks Away

Three Clicks Away pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Drapkin, Michael; Lowy, Jon; Marovitz, Daniel
出品人:
页数:256
译者:
出版时间:2001-4
价格:325.00元
装帧:
isbn号码:9780471396826
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On the Web, you should never be more than 3 clicks away from the information you need 3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics.

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