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Drapkin, Michael; Lowy, Jon; Marovitz, Daniel 作者

译者

2001-4 出版日期

256 页数

325.00元价格

丛书系列

9780471396826 图书编码

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发表于2024-07-07

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Three Clicks Away 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Three Clicks Away 在线电子书图书描述

On the Web, you should never be more than 3 clicks away from the information you need 3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics.

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