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Noel, Hayden 作者

AVA Publishing

译者

2009-8-15 出版日期

176 页数

£17.95 价格

丛书系列

9782940373840 图书编码

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Basics Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Basics Marketing 在线电子书著者简介

Dr Hayden Noel is an assistant professor in the College of Business Administration at the University of Illinois at Urbana-Champaign. He has published articles in leading academic journals such as the Journal of Consumer Research and the Journal of Consumer Psychology. In addition, he has taught in MBA programmes in the United States, Hong Kong, Singapore and Taiwan.

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Basics Marketing 在线电子书图书描述

"Basics Marketing: Consumer Behaviour" highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace. The content flows from a micro orientation, focusing on the consumer as an individual, through to a macro approach, which examines how consumers function within a group setting and how this affects their behaviour. Early chapters draw heavily from psychology while the latter chapters lead students through sociology and anthropology theories.

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