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Launch! Advertising and Promotion in Real Time (B&W) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Launch! Advertising and Promotion in Real Time (B&W)
☆☆☆☆☆
简体网页||繁体网页
Michael Solomon 作者
Flat World Knowledge, Inc.
译者
2010 出版日期
0 页数
0 价格
Paperback
丛书系列
9780982043028 图书编码

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发表于2024-11-29

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Launch! Advertising and Promotion in Real Time (B&W) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Launch! Advertising and Promotion in Real Time (B&W) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Launch! Advertising and Promotion in Real Time (B&W) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Launch! Advertising and Promotion in Real Time (B&W) 在线电子书 用户评价

评分☆☆☆☆☆

介绍SS+K的，教科书，从整体来说，算是对于广告行业挺全面论述的。可惜买不到。

评分☆☆☆☆☆

介绍SS+K的，教科书，从整体来说，算是对于广告行业挺全面论述的。可惜买不到。

评分☆☆☆☆☆

介绍SS+K的，教科书，从整体来说，算是对于广告行业挺全面论述的。可惜买不到。

评分☆☆☆☆☆

介绍SS+K的，教科书，从整体来说，算是对于广告行业挺全面论述的。可惜买不到。

评分☆☆☆☆☆

介绍SS+K的，教科书，从整体来说，算是对于广告行业挺全面论述的。可惜买不到。

Launch! Advertising and Promotion in Real Time (B&W) 在线电子书 著者简介

Launch! Advertising and Promotion in Real Time (B&W) 在线电子书 图书目录

Launch! Advertising and Promotion in Real Time (B&W) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Launch! Advertising and Promotion in Real Time (B&W) 在线电子书 图书描述

This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.

In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look “behind the curtain” – even letting you see some of the paths not chosen by the agency and client.

Students get a realistic sense of how theory plays out in practice. They get a flavor for the exciting field of advertising. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work).

This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it!

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