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Grant McCracken 作者

Basic Books

译者

2009-12 出版日期

272 页数

219.04元价格

Hardcover

丛书系列

9780465018321 图书编码

Chief Culture Officer 在线电子书图书标签: 首席文化执行官。文化对于商业策略和成功的重要性。管理商业 and Social Cultural

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Chief Culture Officer 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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作者是个anthropologist, 专门研究culture。作者提出每个企业都应该有个Chief Culture Officer为企业内部文化、产品走向、以及branding导航。书里trace American contemporary cultural trajectory很有意思，我感觉自己能跟上他的reference，也算当年被D拉着看的tv show没白看！

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Chief Culture Officer 在线电子书著者简介

Chief Culture Officer 在线电子书图书目录

Chief Culture Officer 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Chief Culture Officer 在线电子书图书描述

Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn’t realize that those kids in baggy jeans represented a whole new—and lucrative—market opportunity, one they could have seen coming if they had but been paying attention to the shape of American culture.

Levi Strauss isn’t alone. Too many corporations outsource their understanding of culture to trend hunters, cool watchers, marketing experts, consulting firms, and, sometimes, teenage interns. The cost to Levi-Strauss was a billion dollars. The cost to the rest of corporate America is immeasurable.

The lesson? The American corporation needs a new professional. It needs a Chief Culture Officer.

Grant McCracken, an anthropologist who now trains some of the world’s biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends—from sneakers to slow food to preppies—while developing a systematic understanding of the deep waves of culture in America and the world. The CCO’s professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

Delightfully authoritative, trenchantly on point, bursting with insight and character, Chief Culture Officer is sure to expand your horizons—and your business.

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