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Hospitality Strategic Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Cathy A. Enz 作者

Wiley

译者

2009-04-06 出版日期

676 页数

766.00元价格

Hardcover

丛书系列

9780470083598 图书编码

Hospitality Strategic Management 在线电子书图书标签: 营销商业厚企业管理

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Hospitality Strategic Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Hospitality Strategic Management 在线电子书图书描述

Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

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