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发表于2024-11-09
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"Operations Management: Contemporary Concepts and Cases, Second Edition" is an ideal book for the professor who wishes to use a short text with cases, or who would like to have a book priced low enough to permit the luxury of adding additional reading materials to a core concepts book. This book employs a crossfunctional perspective, making it appealing to non-majors and practical for use in an MBA level course in operations management. The size and price of the book also make it attractive for the cross-functional curriculum since those courses often require the student to purchase more than one text. The cases offer variety in length and rigor; with several of which are from Harvard and Darden. This variety makes the book appropriate for both undergraduates and MBA students. The student CD-ROM, which is packaged with the book, is an interactive learning tool and brings the material to life.
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