Culture and Enterprise 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Emily Chamlee-Wright 作者

Routledge

译者

2001-02-28 出版日期

148 页数

USD 59.95 价格

Paperback

丛书系列

9780415233590 图书编码

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发表于2024-12-26

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Culture and Enterprise 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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What is the animating 'spirit' behind what may appear to be the coldly calculating world of markets and business enterprise? Though often mathematically modelled in dry terms, markets can be looked at instead as meaningful domains of human activity. To economists, markets have been seen as nothing but objective 'forces' or allocation 'mechanisms'. This book, however, argues that they can be seen as involving the human spirit, personal expression and moral commitments. It presents the view that markets are not so much things that need to be measured as meanings that need to be narrated and interpreted. The aim of this book is to introduce two scholarly fields to one another, economics and cultural studies, in order to pose the question: how does culture matter to the economy? When we look at the economy as a legitimate domain of culture, it transforms our understanding of the nature of business life. By viewing markets as an integral part of our culture, filled with the drama of human creativity, we might begin to better appreciate their role in the world.

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