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Samuel L. Popkin 作者

University Of Chicago Press

译者

1994-06-15 出版日期

332 页数

USD 19.00 价格

Paperback

丛书系列

9780226675459 图书编码

The Reasoning Voter 在线电子书图书标签: political_communication 选举美国政治美国政治行动论政治学

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The Reasoning Voter 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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"The Reasoning Voter" is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns "do" matter.

"If you're preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin's "The Reasoning Voter." If you have time to read two books, read "The Reasoning Voter" twice."--James Carville, Senior Stategist, Clinton/Gore '92

"A fresh and subtle analysis of voter behavior."--Thomas Byrne Edsall, "New York Review of Books"

"Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."--David S. Broder, "The Washington Post"

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Editorial Reviews Review "If you''re preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin''s The Reasoning Voter. If you have time to read two books, read The Reasoning Voter twice." (James Carville, Se...

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