International Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Johnson, Debra/ Turner, Colin 作者

译者

2003-6 出版日期

368 页数

$ 82.43 价格

丛书系列

9780415248907 图书编码

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发表于2024-11-24

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International Business 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

International Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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International Business 在线电子书图书描述

With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and its impact on international business. By doing so, it is entirely unlike other books on the subject. International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical. Case-studies include: * aiding the globalization of SMEs: the OECD's Bologna Charter * China and the WTO * the pharmaceutical industry and the developing world * RUGMARK: social labelling in action * the Argentinian financial crisis *environmental profile of Matsushita Electrical Industrial Company.

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