Selling the Invisible

Selling the Invisible pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Beckwith, Harry
出品人:
页数:256
译者:
出版时间:2012-3
价格:$ 18.07
装帧:
isbn号码:9780446672313
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

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