Managing Quality Cultural Tourism 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Boniface, Priscilla 作者

译者

1995-11 出版日期

144 页数

$ 146.90 价格

The Heritage: Care-Preservation-Management 丛书系列

9780415099851 图书编码

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Managing Quality Cultural Tourism 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned. This volume is specifically aimed at professionals and students of leisure, tourism and heritage management. It provides an invaluable background to cultural tourism and then focuses on some important issues involved with managing a heritage site - education, entertainment and preservation - and considers appropriate ways of dealing with the needs of the tourist, the presenters and the cultural site. Managing Quality Cultural Tourism suggests a way forward for cultural tourism. It is an indispensable tool for all involved in tourism and heritage industries.

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