Competitive Strategy for Media Firms 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Chan-Olmsted, Sylvia M. 作者

译者

2005-9 出版日期

252 页数

632.00元价格

丛书系列

9780805848120 图书编码

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Competitive Strategy for Media Firms 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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"Competitive Strategy for Media Firms" introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets. This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.

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