Effective Press Relations for the Built Environment 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Effective Press Relations for the Built Environment

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Elias, Helen 作者
譯者
2006-12 出版日期
208 頁數
$ 59.83 價格
叢書系列
9780415348676 圖書編碼

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Effective Press Relations for the Built Environment 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Effective Press Relations for the Built Environment 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Effective Press Relations for the Built Environment 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Effective Press Relations for the Built Environment 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Effective Press Relations for the Built Environment 在線電子書 圖書描述

This practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to actively develop reputation by getting work published in the architectural, engineering and construction press. With quotes, advice and opinions from the industry's key journalists - including expert image generation and selection advice from Gareth Gardner, photo-journalist and past editor of "FX" and Features editor of "Building Design" - "Effective Press Relations for the Built Environment" offers practical guidance on topics such as: how to approach planning a strategy for a project; how to write, seek approval, build a target press list and issue the information to magazines; how to speak to the press; and, how to manage a crisis and handle bad press. With its hands-on approach and comprehensive publications, architectural photographers and PR consultants listings, this book is an invaluable tool for new starters, or larger firms that want to take a more pro-active role in generating their own publicity, while also helping practices to get the most from their press relations consultant.

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