朗達·艾布拉姆斯(Rhonda Abrams)是一位企業傢、作傢,也是全國知名的專欄作傢。她被廣泛認為是企業傢精神和小型企業領域的權威專傢之一。朗達在《今日美國》(USA Today)上的專欄“小企業策略”(Small Business Strategies)是在美國最廣為流傳的針對小企業和企業傢精神的專欄,每周有數以百萬的讀者。她已經撰寫過超過十二本其他探討創業的著作,而這些書已經售齣一百多萬本。
Engineers, musicians, psychologists, culinary students-in just about every field, sooner or later it's likely someone will start a business. This major new book is the first book to teach the fundamentals of entrepreneurship regardless of the industry. Packed with business essentials and real-world advice, this unique book breaks down everything from start to finish-choosing a business, starting a business, running a business and growing a business.
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