Creating a great business plan is the first and most vital step to business success. Business Plans For Dummies , 2nd Edition, offers quick, easy solutions for all your planning dilemmas. Packed with the latest tips and advice, this fun, friendly resource will help you launch your company with confidence. Discover how to: Assess your company's goals and objectives Create a clear, precise mission statement Identify customers and understand their needs Differentiate your business from the competition Understand budgeting and finances
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