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Ind, Nicholas 作者

译者

2007-12 出版日期

200 页数

239.00元价格

丛书系列

9780749450830 图书编码

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发表于2025-01-30

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Living the Brand 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Living the Brand 在线电子书图书描述

A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. This practical and inspirational book is about how organizations can empower their employees and create "brand champions." Using international examples, Nicholas Ind shows that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand creates meaning for the employee. Living the Brand shows how to make this happen.

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