International Management and Language 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Tietze, Suzanne 作者

译者

2008-3 出版日期

264 页数

$ 178.54 价格

丛书系列

9780415403931 图书编码

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发表于2025-04-04

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International Management and Language 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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International Management and Language 在线电子书图书描述

Globalization processes have resulted in the emergence of business and management networks in which the sharing of knowledge is of crucial importance. Combining two contemporary and important subject areas - namely that of international management and also language and communication in multi-language contexts - the author of this book presents a wealth of ideas, examples and applications taken from international and global contexts, which show that 'language matters' in the pursuit of international business affairs. The book establishes the theoretical core of its main ideas by introducing two orientations (social construction and linguistic relativity) and demonstrates how they can be drawn on to frame and understand the activities of managers.Highly innovative and topical, Susanne Tietze's book will appeal to students of international management and international human resource management as well as those studying intercultural communication. It is also useful for managers and practitioners who work internationally.

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