While much has been written about how to attract, retain, and engage the up-and-coming Gen-X and Gen-Y crowd, "Igniting Gen B and Gen V" follows the lessons of success from leading employers of "Choice" - Google to Wal-Mart - that show how to release full engagement, capture knowledge, train skills, and create a new culture that leverages the talents and experiences of Boomer and Veteran employees. Incorporating dozens of corporate examples, checklists, tools, and the very latest research, this five-step program to full engagement shows how to: assess the demographics, redefine retirement and the job, provide flexibility, mandate performance, and make engagement part of the culture.
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