Preface to Marketing Management 在线电子书 图书标签:
发表于2024-11-24
Preface to Marketing Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
"Preface to Marketing Management, 11/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
评分
评分
评分
评分
Preface to Marketing Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024