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Watson, Tom/ Noble, Paul 作者

译者

2007-11 出版日期

252 页数

$ 42.38 价格

丛书系列

9780749449797 图书编码

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Evaluating Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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"Evaluating Public Relations", now published with the CIPR as part of the "PR in Practice" series, advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. Fully revised and updated, the second edition of this invaluable book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation; measuring relationships; practitioner culture; evaluation procedures and structures; payment by results; econometrics; and, word of mouth. Covering both theory and practice, "Evaluating Public Relations" is an essential handbook for both students and experienced practitioners.

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