Marketing Planning 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Dibb, Sally/ Simkin, Lyndon 作者

譯者

2008-5 出版日期

227 頁數

562.00元價格

叢書系列

9781844807826 圖書編碼

Marketing Planning 在線電子書圖書標籤: 營銷

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Marketing Planning 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing Planning 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing Planning 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marketing Planning 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing Planning 在線電子書圖書描述

Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sector/not for profit companies. The process of marketing planning encapsulates elements of marketing management: marketing analyses, development of strategy and the implementation of the marketing mix. It is a systematic process for assessing marketing opportunities, helping organizations to stay in touch with marketplace trends and to keep abreast of customer needs - all designed to help firms compete more effectively. In addition the marketing plan plays a key role in informing the organisation about the agreed marketing strategy and actions required for implementation. The plan also provides details of resource allocation, responsibilities and timelines, and should address potential obstacles to success. The marketing plan is a road map, providing direction to help the business implement its strategies and achieve its objectives.

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