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Health Services Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Thomas, Richard K. 作者

译者

2007-10 出版日期

176 页数

$ 56.49 价格

丛书系列

9780387736044 图书编码

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Health Services Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Health Services Marketing 在线电子书图书描述

For today's busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas' step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game.

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