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Convergence Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Richard Rosen 作者

Wiley

译者

2009-2-3 出版日期

208 页数

USD 24.95 价格

Hardcover

丛书系列

9780470164938 图书编码

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发表于2024-11-28

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Convergence Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Convergence Marketing 在线电子书图书描述

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

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