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Retailing in the 21st Century 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Mantrala, Murali K. 编作者

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出版日期

462 页数

$ 111.87 价格

丛书系列

9783540720010 图书编码

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发表于2024-12-26

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Retailing in the 21st Century 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Retailing in the 21st Century 在线电子书图书描述

Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of a radio frequency identificationa (TM) (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO Group and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. With crisp and insightful contributions from some of the worlda (TM)s leading experts, Retailing in the 21st Century is a compendium of state-of-the-art, cutting-edge knowledge for successful retailing today.

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