Zoila S. Mendoza is Professor of Native American Studies at the University of California, Davis. She is the author of Shaping Society through Dance: Mestizo Ritual Performance in the Peruvian Andes.

In "Creating Our Own", anthropologist Zoila S. Mendoza explores the early twentieth-century development of the 'folkloric arts' - particularly music, dance, and drama - in Cuzco, Peru, revealing the central role these expressive practices played in shaping ethnic and regional identities. Mendoza argues that the folkloric productions that emerged in Cuzco in the early twentieth century were integral to, rather than only a reflection of, the social and political processes that led to the development of the indigenismo movement. By demonstrating how Cuzco's folklore emerged from complex interactions between artists and intellectuals of different social classes, she challenges ideas of indigenismo as a project of the elites.Mendoza draws on early-twentieth-century newspapers and other archival documents as well as interviews with key artistic and intellectual figures or their descendants. She offers vivid descriptions of the Peruvian Mission of Incaic Art, a tour undertaken by a group of artists from Cuzco, at their own expense, to represent Peru to Bolivia, Argentina, and Uruguay in 1923-24, as well as of the 1920s origins of the Qosqo Center of Native Art, the first cultural institution dedicated to regional and national folkloric art.She highlights other landmarks, including both "The Charango Hour", a radio show that contributed to the broad acceptance of rural Andean music from its debut in 1937, and the rise, in that same year, of another major cultural institution, the American Art Institute of Cuzco. Throughout, she emphasizes the intricate local, regional, national, and international pressures that combined to produce folkloric art, especially the growing importance of national and international tourism in Cuzco.