Corporate Communications 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Christensen, Lars Thoeger/ Morsing, Mette/ Cheney, George 作者

译者

2008-3 出版日期

264 页数

$ 74.58 价格

丛书系列

9781412931038 图书编码

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Corporate Communications 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Corporate Communications 在线电子书图书描述

The field of corporate communications describes the practices organizations use to communicate as coherent corporate 'bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines, the text challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: Where does the central idea of corporate communications come from? What are the underlying assumptions of most corporate communications practices? What are the organizational and ethical challenges of attempting truly 'corporate' communication?Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices. Rewarding readers with a deeper understanding of corporate communications, the text will be a 'must read' for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.

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