This title contains the inside story of the challenge to traditional broadcast politics being made by political bloggers and netroots citizen activists.The U.S. 2006 elections will be remembered as the year when the centre of power in American politics shifted from traditional "top-down" central broadcasters to new "bottom-up" decentralised activists in the blogosphere and netroots. The authors give first-hand accounts of the burgeoning power of the netroots to determine the outcome of political contests, most notably as when the national balance of power was tipped by Jim Webb's "rag-tag army" of bloggers and netroots activists who provoked and exposed the gaffe that proved fatal to George Allen's senatorial bid.As veteran online campaigners, the authors recount and analyse many other political campaigns in which netroots activism was decisive or instructive, including: U.S. House Majority Leader Tom DeLay's downfall; Tim Kaine's election as Virginia govenor; Howard Dean's and Wes Clark's presidential campaigns; Tom Daschle's defeat by John Thune; and, Ned Lamont's primary victory over Joe Lieberman.The authors conclude with an assessment of the prospects for Netroots 2.0 : Will the netroots hordes "crash the party" or will they work out an uneasy cohabitation with the traditional party power elite? The foreword is written by Markos ("Kos") Moulitsas Zuniga, founding editor of the world's biggest political blog, daily Kos.
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