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Mourkogiannis, Nikos 作者

译者

2009-9 出版日期

256 页数

$ 31.64 价格

丛书系列

9780230605312 图书编码

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The Campaign 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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In the much-anticipated follow-up to his landmark business book Purpose , Nikos Mourkogiannisillustrates howleadershipideas can be put intopractical actionthrough top management teams.He addresses group dynamics, specifically in the context of big company campaigns and goals. Drawing on examples from multiple industries, he shows how companies can best achieve their goals. He dispenses with the old model of the lone CEO who sweeps in and recreates a company. Instead, he argues that an organization must remain flexible, creative, even improvisatory, and that it must empower its members, committing them to a common goal andinvesting them in a shared purpose .

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