The Campaign

The Campaign pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Mourkogiannis, Nikos
出品人:
页数:256
译者:
出版时间:2009-9
价格:$ 31.64
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isbn号码:9780230605312
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In the much-anticipated follow-up to his landmark business book Purpose , Nikos Mourkogiannisillustrates howleadershipideas can be put intopractical actionthrough top management teams.He addresses group dynamics, specifically in the context of big company campaigns and goals. Drawing on examples from multiple industries, he shows how companies can best achieve their goals. He dispenses with the old model of the lone CEO who sweeps in and recreates a company. Instead, he argues that an organization must remain flexible, creative, even improvisatory, and that it must empower its members, committing them to a common goal andinvesting them in a shared purpose .

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