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Statistics for Marketing and Consumer Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Mazzocchi, Mario 作者

译者

2008-6 出版日期

432 页数

$ 79.10 价格

丛书系列

9781412911221 图书编码

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Statistics for Marketing and Consumer Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Statistics for Marketing and Consumer Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Statistics for Marketing and Consumer Research 在线电子书图书描述

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots); and 136 multiple choice questions for tests. This is augmented by in-depth discussion of topics including: sampling - data management and statistical packages; hypothesis testing; cluster analysis; and, structural equation modelling.

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