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Leading Pharmaceutical Innovation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Zedtwitz, Maximilian Von 作者

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出版日期

186 页数

$ 90.34 价格

丛书系列

9783540776352 图书编码

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发表于2024-11-24

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Leading Pharmaceutical Innovation 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Leading Pharmaceutical Innovation 在线电子书图书描述

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

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