In Pursuit of the Common Good 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Paul Newman 作者

Broadway

译者

2008-8 出版日期

272 页数

USD 14.95 价格

Paperback

丛书系列

9780767929974 图书编码

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In Pursuit of the Common Good 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Shameless exploitation has never been more fun nor done more good for more people than when done by Newman’s Own—the first green food company to use all-natural ingredients, and still the most successful.

It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimillion-dollar company that gives all its profits to the less fortunate without spending money on galas, mailings, and other expensive outreaches. It also serves as a textbook for foundations and charitable organizations looking to do the most good they can with what they have.

Told in alternating voices, Newman and Hotchner have written a zany tale that is a business model for entrepreneurs, an inspirational book, and just plain delightful reading.

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