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Mixed Media 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Bivins, Tom 作者

譯者

2009-4 出版日期

328 頁數

311.00元價格

叢書系列

9780805863215 圖書編碼

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發表於2024-09-17

Mixed Media 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Mixed Media 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Mixed Media 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Mixed Media 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Mixed Media 在線電子書圖書描述

Mixed Media, Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on: Similarities and differences among the ethical dilemmas faced by the mass media Common ground on which to evaluate media behavior Media obligations Professional ethics Ethical theory and its application to the modern media Considerations of truth and harm New to the second edition is a focus on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations, with individual chapters giving equal coverage to each. It includes an increased emphasis on "new media" and how ethics affect such concepts as social media, word-of-mouth marketing, and citizen journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal "yardstick" by which to measure their decisions.

Mixed Media 在線電子書下載 mobi epub pdf txt 在線電子書下載

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