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The Advertised Mind 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Du Plessis, Erik 作者

譯者

2008-8 出版日期

232 頁數

$ 39.55 價格

叢書系列

9780749450243 圖書編碼

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發表於2024-09-19

The Advertised Mind 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Advertised Mind 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Advertised Mind 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Advertised Mind 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Advertised Mind 在線電子書圖書描述

Advertising research organizations have been trying for years to measure the effectiveness of advertising. "The Advertised Mind" draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what 'ad-liking' really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend.

The Advertised Mind 在線電子書下載 mobi epub pdf txt 在線電子書下載

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