The Innovation Handbook 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jolly, Adam 编作者

译者

2008-8 出版日期

312 页数

0.00 元价格

丛书系列

9780749453183 图书编码

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发表于2024-09-20

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The Innovation Handbook 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Innovation Handbook 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Unique features, distinctive capabilities and exclusive know-how are the surest way to stay ahead of the market for any length of time. But the way in which these points of difference are created and commercialised is changing. The difficulty for most organisations is not in generating ideas, but in pursuing the right one at the right speed on the right scale. Alongside flashes of brilliance, innovation depends on combining strategic insight, inspired leadership, suitable funding, adept marketing, motivated teams and appropriate intellectual property in the right business model. "The Innovation Handbook" is designed as a practical guide to the effective management of ideas and knowledge for leaders of organisations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, technology, brands, intellectual property, finance, marketing and management, it will discuss how best to combine an open search for potential winners with a process that captures their full value.

The Innovation Handbook 在线电子书下载 mobi epub pdf txt 在线电子书下载

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