The Smart story is one of entrepreneurial vision and daring. It is a story of innovation and changing a car to suit the needs of drivers. At Mercedes-Benz, the roots of an automotive concept designed for urban use reach back to the 1970's. With growing problems of inner-city public transport, limited parking, environmental awareness, rising petrol costs, the time was right for a small, easy to park, nippy, fuel-efficient car, and Smart captured the market and imagination in this area as no other car has done with it's introduction in the early 1990's.Since then, over 770,000 customers have purchased a first-generation Smart fortwo, and for many this has become an expression of their lifestyles and beliefs. This multidimensional examination of SMART covers the design, evolution, development, and marketing of Smart, showing technical details, lush colour photographs, marketing, an exciting account of creating a new auto brand in our time. Bound to be popular with care enthusiasts, the general publics, and business readers looking for a success story "Smart Small Car Big Deal" will join "Smart Thinking" on the shelves of these reader's walls.
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