The Gort Cloud 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


The Gort Cloud

簡體網頁||繁體網頁
Fields, Scott 作者
譯者
出版日期
308 頁數
$ 28.19 價格
叢書系列
9781603580618 圖書編碼

The Gort Cloud 在線電子書 圖書標籤: eco-friendly  marketing   


喜歡 The Gort Cloud 在線電子書 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-11-10

The Gort Cloud 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Gort Cloud 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Gort Cloud 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



The Gort Cloud 在線電子書 用戶評價

評分

評分

評分

評分

評分

The Gort Cloud 在線電子書 著者簡介


The Gort Cloud 在線電子書 著者簡介


The Gort Cloud 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Gort Cloud 在線電子書 圖書描述

"Green" has gone mainstream, and for many companies caring for the environment is not just a philosophy, itas a marketing strategy. So how does a company thatas genuinely committed to green principles differentiate itself from its greenwashing competitors?Brand expert Richard Seireeni interviewed more than 30 "eco-capitalists" from a broad range of industriesahome improvement, transportation, household products, food and beverage, energy, real estate, finance, and fashion. The collective experience of leaders such as Gary Hirschberg of Stonyfield Farms, Jeffrey Hollander of Seventh Generation, and the grandsons of Dr. Bronner, as well as other green experts, are a rich source of wisdom for green businesses getting off the ground or for any business aiming to improve its environmental performance.The result of these interviews is the "Gort Cloud"aa term coined by the author that describes the vast and largely invisible network of NGOs, trendspotters, advocacy groups, social networks, business alliances, certifying organizations, and other members of the green community that have the power to make or break new green brands.Integrating the Gort Cloud into brand development and marketing strategies is critical to the success of any aspiring green brand. This "green community" can supply technical assistance, venture capital, the first line of core customers, and tremendous aecho effecta in getting the word out quickly and inexpensively. Creating a cause, building credibility, developing a simple and compelling message, identifying core customers and sales channels, deftly playing the green alternative media, and fending off second-to-market competitors are all required to build a green brand. How these skills are put into practice will vary for each business, but Seireenias research points toward a set of shared characteristics and basic tenets that every business can use to build a credible and successful green brand.

The Gort Cloud 在線電子書 下載 mobi epub pdf txt 在線電子書下載


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

The Gort Cloud 在線電子書 讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

The Gort Cloud 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


分享鏈接





The Gort Cloud 在線電子書 相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 book.wenda123.org All Rights Reserved. 圖書目錄大全 版權所有