Strategic Communications for Nonprofits 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Griggs, Henry 作者

译者

2008-9 出版日期

177 页数

274.00元价格

丛书系列

9780470181546 图书编码

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发表于2024-09-20

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Strategic Communications for Nonprofits 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Strategic Communications for Nonprofits 在线电子书图书描述

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The bookoffers a unique combination ofstep-by-step guidance on effective media relations andassistance in constructingand developing an overall communications strategy aimed atcreating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

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