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Weitz, Barton A./ Castleberry, Stephen B./ Tanner, John F., Jr. 作者

译者

2008-10 出版日期

552 页数

$ 250.01 价格

丛书系列

9780073381084 图书编码

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Selling 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Selling: Building Partnerships, 7e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text on the need for salespeople to be flexible-to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.

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