The Mind of the Market 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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[美] 邁剋爾·捨默作者

譯者

2009-1 出版日期

308 頁數

$ 16.95 價格

叢書系列

9780805089165 圖書編碼

The Mind of the Market 在線電子書圖書標籤: 經濟學買過紙質版 ★ 2020

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發表於2024-11-23

The Mind of the Market 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Mind of the Market 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Mind of the Market 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Mind of the Market 在線電子書著者簡介

The Mind of the Market 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Mind of the Market 在線電子書圖書描述

" A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating."--"Los Angeles Times Book Review"How did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller "The Mind of the Market" uncovers the evolutionary roots of our economic behavior.Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.Entertaining and eye-opening, "The Mind of the Market" explains the real science of economics.

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當經濟學遇上生物學和心理學

The Mind of the Market 在線電子書下載 mobi epub pdf txt 在線電子書下載

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