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Rugman Reviews International Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Rugman, Alan M. 作者

译者

2009-1 出版日期

304 页数

$ 54.24 价格

丛书系列

9780230221253 图书编码

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Rugman Reviews International Business 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Rugman Reviews International Business 在线电子书图书描述

No other book can claim to bring so much authoritative commentary on International Business. These reviews have been hugely instrumental in the development of the field.This book is written by the leading figure in international business (he is to International Business what Kottler is to Marketing). It provides a 'potted history' of the development of IB theory. It brings together the key seminal works in IB in an accessible and easy to digest form.Alan Rugman draws together 100 reviews that chart the development of International Business theory in recent decades. This book is essential for all students with an interest in unpacking the history, scope and possibilities that are implicit in any discussion of international business.

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