Frequent reference is made to the importance of workplace diversity but the remarkable and specific benefits it can bring to organizations are often overlooked. Equally, reference is rarely made to the problems of introducing it into a workplace even though these may prevent it taking root in an organisation. These are major oversights which make it difficult for organizations to present the case for diversity and take steps to ensure its effective introduction. Written by experts in the field this book fills these gaps by showing how national culture, gender and personality can impact on teamwork, management style, design and marketing preferences. It recommends a strategic approach to the implementation of diversity and offers solutions that can be delivered to match customer preferences. As well as discussing these specific benefits, the book alerts readers to the many obstacles that can impede its introduction.
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