In 1965, 17-year-old Fred DeLuca borrowed $1,000 and started Subway, a sandwich shop, with the hopes of making some money to pay for college. Today, there are more than 14,000 Subway stores in 70 countries, and the business generates annual sales exceeding three billion dollars. In this book, DeLuca explores the basic principles he used to achieve such astonishing success and explains how those principles can be adapted by other enterprising businessmen -- particularly those with less than $10,000 in start-up capital. With a humorous, down-to-earth style, DeLuca mixes anecdotes with solid business lessons and draws on his own experiences -- guiding fellow entrepreneurs toward success.
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