International Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Johnson, Debra 作者

译者

2010-7 出版日期

528 页数

$ 79.04 价格

丛书系列

9780415437646 图书编码

International Business 在线电子书图书标签: 教材

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International Business 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

International Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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International Business 在线电子书图书描述

This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business. International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections: impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures environmental drivers: how international strategy is shaped and the emergence of internationalized businesses resource issues: how resources can determine success in the global economy or impede firm evolution. Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646.

International Business 在线电子书下载 mobi epub pdf txt 在线电子书下载

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