Perspectives on Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Jason I.(Jason Miletsky) Miletsky 作者

Course Technology PTR

译者

2009-3-23 出版日期

416 页数

USD 29.99 价格

Paperback

丛书系列

9781598638714 图书编码

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发表于2025-02-18

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Perspectives on Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Who's the real marketing expert: the agency or the client? Each has a different approach to what really works and what consumers will respond to. Each approaches marketing strategy from a different angle - a different perspective - and without understanding both points of view, the picture is never fully complete. Perspectives on Marketing is the first book to offer both sides of the story. In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Michael Hand gives the client point of view on topics including: The dynamics of the client/agency relationship

The foundations of marketing - what marketing's really about

Executing a successful effort

The best ways to measure results

The best and worst campaigns ever run What makes this book different from other marketing books is that there is no author collaboration or sharing of information during the writing process. Neither author was aware of what the other was writing. The result is a fascinating, no-holds-barred look at marketing as both the client and agency see it, leaving readers with a list of action items and a better understanding of core marketing concepts to dramatically improve their strategies.

Perspectives on Marketing 在线电子书下载 mobi epub pdf txt 在线电子书下载

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