Written by one of Canada's most experienced sustainability strategists, this collection of essays and speeches organized into four sections--Origins, Homage, Reflection, and Renewal--blends business advice, autobiographical reflection, and poetic meditation to explain why companies have a responsibility to protect the environment. Drawing on examples from economics, environmental studies, history, and popular culture, the discussions show that humans like to elevate themselves and do good for others--ideals that transcend the importance of profit and loss.
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