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Marketing Communications Industry 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Ahluwalia, Raunica 作者

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出版日期

189 页数

$ 33.84 价格

丛书系列

9788178298689 图书编码

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发表于2024-09-20

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Marketing Communications Industry 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Communications Industry 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Marketing Communications Industry 在线电子书图书描述

Marketing Communications Industry (MCI) is critical to the Indian economy as it creates competitive advantages for sustenance of indigenous enterprises in the face of intense global competition and knowledge-based economy. Developments in the field of MCI are leading towards a new class of knowledge, savvy entrepreneurs and knowledge/technology driven enterprises. The analytical case studies presented in this book are about the new breed of entrepreneurs who have started their ventures without the support of large corporations. They are known for employing highly ethical and innovative management practices in the realm of new venture creation and growth, and foster innovation and new business formations through an independent corporate setting.

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