A Cognitive Psychology of Mass Communication 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Harris, Richard 作者

译者

2009-5 出版日期

480 页数

$ 175.15 价格

丛书系列

9780415993111 图书编码

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A Cognitive Psychology of Mass Communication 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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A Cognitive Psychology of Mass Communication 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

A Cognitive Psychology of Mass Communication 在线电子书图书描述

In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics -- sex, violence, advertising -- to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.

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