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Essentials of Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jim Blythe 作者

Prentice Hall

译者

2009-8-14 出版日期

360 页数

USD 120.00 价格

Paperback

丛书系列

9780273717362 图书编码

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Essentials of Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Essentials of Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Essentials of Marketing 在线电子书图书描述

This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.

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